Research into Film Trailers

My research into film trailers I now have a better understanding of key conventinos of a trailer and what makes a good trailer. I learnt that trailers a perfect example of multimodal texts , that convey meaning through a combination of various modes of comunication. For example , writen text on screen, moving image and music. I found that it is key to make genre of the film evident  to the target audience and make sure it apeals to them,as it can entice people to watch the film.The most importatn selling point I found that a trailer must have is a 'Unique Selling Point', this is specific to the film and helps promotion of the film. It needs to be something new and unusual to make sure the film appeals to its target audience yet attracts others that may not neccessarily go to watch the film. Another key point for a good trailer is having Credits and Intertitles throughout the trailer providing relevant information to the audience, the intertitles can be used to promote the 'Star appeal' of the film also to portray the narritive. Following on from teh narrative this does not neccessarliy have to be made fully clear in the trailer as this create tension, curisoity and anticipation in the aduience and encourages them to watch the film. When it comes to creating my trailer I will follow some the conventions of a film trailer, however I would like to make some adaptations as this would link in with my unique selling point of the film.From looking at research into trailer i have learnt about various techniques and what makes a good trailer, for example not giving too much away, not being too cryptic and make the film appealing to your intened audience.

A Theatrical trailer is usually the longest ranging from one and a half minutes to two minutes long, on some occasion maybe long. Depending on the type of film, for a big Hollywood film there is likely to be more focus on the theatrical trailer than the other types of trailers. As a theatrical trailer is used to give a bigger sense of the story line/plot, introduction of characters and to entice the audience to watch the film by gradually building up to a climax. However it doesn't give too much of the film away, it still has that since of enigma and mystery to emphasise feelings of curiosity within the audience encouraging them to watch the film. These trailers are more likely to be seen when going to watch another film or when someone has seen the teaser trailer but wants to find out more, therefore on a video sharing site such as YouTube or on the films actual website.

Whereas a Teaser trailer often ranges from thirty seconds to a minute. The idea of a teaser trailer is enviably to 'tease' the audience , it is released months before the film is due to premier and before the official trailer (theatrical trailer) is released. By using a teaser trailer this entices and interests the audience and leaves them wondering sand wanting more, it builds tension and anticipation for the theatrical trailer and in turn for the build up of the filmed release date. Teaser trailers are commonly used for horror films as they suit the fast pace, high tension and anticipation of the horror genre. Teaser trailers are more likely to be seen on TV or as an advert before a clip you might watch on the internet but can be found on most media, as it is short snappy and to the point and allows the audience to think and then want to discover more about the film.

ON the other hand a TV spot trailers are TV advertisements of the trailers that are shortened from there original length from anywhere in between thirty seconds to a minute. They are used to grab a wider target audience and make people aware of the film , the TV spot trailers are similar to green band trailers that there content is made 'appropriate' for the channel.

Top 3 trailers analysis heather lanacshire 

Here is a powerpoint I created to show my top 3 film trailers. I analysed each trailer including, sound, music, shots and camera angle and setting. I chose varied genres of trailers in order ot get a wider range of styles of the mise-en-scene elemnts and how certain genres of trailers are created according to thier conventions.


After looking into the trailers above I chose to then looked into various Psychological thriller tarilers.

https://www.youtube.com/watch?v=TmZbLbPv6Fs

https://www.youtube.com/watch?v=nSOjMkoBYYA