Film Poster Research: Goal Case Study

Source: film education resource – GOAL!

Interview with Lee Jury Buena Vista International (UK): explains the marketing process. 

 Main Aims of Film poster marketing -

·      Lee Jury stated that due to nature of his job he is tasked with developing campaigns for marketing films, in the interview he pointed out key areas when makreting a film poster. 

•  Story line or a sum up of the narrative needs to be conveyed through the poster, must  create  a memorable imagefor the audience. 
• That a Poster is a Static image that tells story 
• A highly important point to include is to show the unique selling point/appealing element of the film  to audience e.g. plot line, star appeal  
• Working on advertising promotion to find not only just a film poster to back up the trailer, it is key to have other supporting marketing techniques. 
•  Campaign taken to theatrical markets e.g. cinemasto help bring in a wider audience to the film

Steven Burdge the managing director and founder of Empire design, was also included in the interview and stated "Impact is everything, the poster should stand out in crowded market place" , Also that "people only glance at it for 3-5 seconds". Therefore as a marketing campaign a poster needs to convery a story and sell the fimol in a very short space of time. 

Case study on GOAL! 

IN the interview Lee jury explained the process in making th eGOAL! film poster and what key areas it need to start with and how it was imporved to reach the final outcome.  

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From looking at this Goal case study it has given me ideas and key outline when constructing my own film poster, I especailly want to focus on the narrative rather than a focus on the 'star' of the film as I feel that is what drives a psychological thriller.

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